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Creating new brand perspectives

Diversity campaign

CROCS X YOUNG SOLES 

Capturing the audience's sparkle

Innovative You
Can't Ignore
 

This campaign invites you to break age barriers and explore the limitless possibilities of Crocs. While Crocs are loved by the young, joy and style should never be defined by age. Centered around the happiness of older generations, this campaign celebrates their right to stay youthful in spirit, express themselves with confidence, and embrace every moment of life.


Blending comfort with fashion, Crocs empowers people of all ages to define their own style. No matter the number, joy has no age, and fashion has no limits—because true youth comes from within.

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When seniors join Tiktok and show ''All Dat In My Life" with CROCS.

Social media promotion.

My Role: Creative Strategy, Film Editing, Art Direction

Credits: Yueer Deng,Harshi Shah,Kanchan Chhabria,Polina Kostrova, Gauri Misra-Deshpande

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