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Using the identity of the branded material as a starting point.
Individual creativity
rains x Never afraid
A project entirely owned by myself all the way through.
Innovative You
Can't Ignore
A self-initiated project that redefines RAINS through a bold, fearless lens. From strategy to design, photography, and material exploration, I developed every aspect independently to align with the brand’s core identity.
Inspired by RAINS’ signature waterproof materials, this project highlights key innovations that make its products resilient against any environment. Through minimalist aesthetics and dynamic visuals, it captures the essence of Never Afraid—a spirit of confidence, adaptability, and functional design.
The short video product promotion is available on all social media promotional platforms.
My Role: Art Direction, Copywriting, Creative Strategy, Film Editing, Photographing
Credits: Yueer Deng, Reginald Harrison
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