This project invites you to experience Subway like never before, by bringing limited-edition sandwiches inspired by flavors from around the world. Each sandwich represents a unique taste from a different country, offering a fresh twist to the traditional Subway menu. By tapping into diverse cultural influences, this initiative aims to revive Subway’s presence in the U.S. market, especially among Gen-Z college students. The project’s innovative food truck, traveling across campuses, will bring a taste of home to international students and introduce exciting new flavors to all.

 

Blending global culinary influences with local tastes, the campaign offers a fresh, vibrant take on Subway’s offerings, creating a dynamic fusion of flavor and experience that resonates with today’s generation.